The Group at a Glance

The group was founded in 1976 by the Sakdibhornssup family. The first brand, Cute Press, started by selling only pressed powder. Over the past 41 years, it has grown to become a leading brand of cosmetics and toiletries with over 290 company-owned stores nationwide, as well as over 200 distribution points in traditional trade and specialty beauty chain.

The second brand, Oriental Princess, was launched in 1990. Its brand concept was highly innovative and unique for its time: natural products inspired by botanical extracts from the Orient and perfected by modern scientific technology. Oriental Princess is now Thailand's number one chain of beauty stores, with over 348 locations nationwide.

In 1998, the group began its expansion into the health and wellness industry by becoming the master franchisee of General Nutrition Center (GNC)--the world's leading chain of health supplements from the USA. GNC now has over 35 locations in in Thailand.

In 2010, SSUP Group launched its first Social Enterprise company under the name Valai Viroj Social Enterprise Co., Ltd, selling products under the "Katanyu" brand mainly in the B2B channel. All profits go directly to educational causes of the customers' choosing, and the customers are invited to join Katanyu to provide the donation or teaching equipment at the schools of their choice.

In 2016, the group acquired Bisous Bisous, a brand of cosmetics products with distinctive packaging and premium quality to add to its portfolio of brands. The group also launched Amazing, a brand of affordable cosmetics and toiletries for the Myanmar market, targeting traditional trade and mass market channel.

In 2017, the group launched LALIL, a range of heart-made personal care and aromatherapy products from nature that pamper the senses while delivering superior results versus the typical synthetic counterparts. LALIL also uses proprietary blends of essential oils in every product because we believe in the healing and restorative powers of aromatherapy.

In addition to the group's core business in beauty and wellness and its expertise in retail chain management, SSUP group has expanded into service businesses since 2008 under SSUP Holding Co., Ltd, providing services such as retail store auditing, marketing research, retail IT system management, including software and application development. The group's other service business is the insurance brokerage business under Global Capital Broker Co., Ltd. In 2017, SSUP expanded into properties and real estate business under SSUP Estate Co., Ltd.

Brands :

Beauty: Cute Press, Oriental Princess, Bisous Bisous, Amazing, LALIL
Wellness: GNC
Social Enterprise: Katanyu, Kindheart Beauty
Services: Retail Audit, Retail Marketing Research, Retail IT System, Insurance Brokerage
Real Estate: Properties and real estate investment and development

Employees :

Over 2900 employees as of 2017

Products :

Beauty: Make Up, Skin Care, Sun Protection, Personal Care, Fragrance, Make Up Tools 
Wellness: Dietary Supplements
Social enterprise products: Drinking water, Printing Paper, Stationery

Services :

Retail Store Audit, Marketing Audit, Retail System Management Software and Application Development, Insurance Brokerage

Real Estate :

Properties and Real estate investment and development

Distribution :

The group sells its products principally through over 680 company-owned stores, as well as in more than 200 authorized dealers in traditional trade. Some of group's brands have selective product line that are distributed in modern trade, convenient stores and selected specialty beauty retail chains

Manufacturing :

The group's state of the art cosmetics and toiletries manufacturing subsidiary, KM Interlab, had been certified with Good Manufacturing Practice and ISO 9002.

Brand Website :

Contact Information :

V.Viroj Building, 89/1 Soi Ratchataphan, Rachaprarop Road Rachatavee, Bangkok 10400 Thailand.
Corporate Office Telephone (662) 642-6060 Email :